TASK 1 MAY - PUBLICITY
The two tv commercial that I choose are “Chicle WON” and “Chicle TOPLINE”
“Chicle WON” link Chicle WON Commercial
“Chicle TOPLINE” link Chicle TOPLINE Commercial
Questions :
1. What's the target market for each of them?
The first commercial is targeting childrens , the second one is for young men.
2. What adjectives can you use to describe each of them?
both commercial can be described as funny
3. In your opinion, are they persuasive enough?
For me, both ads are not persuasive enough, but memorable becouse they use funny situations , thats makes you remind it but not the advertised product.
4. What are the negative and positive features in each of them?
The negative for me is how the message is sent, the first one use a dobble meaning word that could be use by childrens to insult, the second one shows girls as hunting prey; the positive in both commercials is the use of sence of humor.
5. Which spot do you prefer? Why?
I prefer the second one, because the girl´s father is trying to advice his daugther about the intentions of the guys and the commercial ends with daddy´s girl in a boy´s arms (plop - very funny)
